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What is Operational CRM? Objectives and Benefits
It focuses on automating and enhancing customer-facing operations to improve customer experiences, increase efficiency, and drive sales. This type of CRM integrates functionalities like marketing automation, sales-force automation, and service automation to manage customer relationships in real-time effectively. Sales teams
Giffen Good Definition: History With Examples
Giffen’s upward demand curve can be described by income and substitution econometrics. In his textbook “Principles of Economics,” economist Alfred Marshall described Robert Giffen’s work in the context of bread rising in price because people lacked the income to buy